SELLING CERTAINTY → OPA · OTHER PEOPLE'S AUDIENCES
OPA · OTHER PEOPLE'S AUDIENCES
THEIR ROOM.
YOUR MIC.
ONE SHOT.
You didn't put together this event. You don't own the list of people that are here. You get 45 minutes ... in front of their audience — and when you walk off that stage, the window closes.
The question is not whether you'll give a good talk.
The question is whether those 45 minutes produce a pipeline — or applause.
The "Other People's Audience" - OPA framework is a conversion architecture specifically for borrowed stages. You close the room while the mic is still hot in your hand.
45 Minutes · Free · Leave With a Game Plan
What Breaks on a Borrowed Stage
The Audience Didn't Come For You.
They came for the host, the topic, or the free lunch. You are the featured segment of a day they had other plans for. So you give them everything - more insight, more frameworks, more takeaways. They treat your offer like the bread basket. Grateful for it, fully intended to order something, and then asked for the check.
You have three constraints you don't control:
the intro the host gives you,
the energy in the room when you take the mic,
and the fact that the audience can walk out and you will never get another shot at them.
Most people spend their 45 minutes earning applause from strangers they will never see again.
The Difference the Framework Makes
SAME STAGE. DIFFERENT ARCHITECTURE.
DIFFERENT REVENUE.
What's Happening Now
- You deliver the talk — they say "amazing" and disappear
- The room gives a standing ovation and zero deposits
- You collect cards — the follow-up goes nowhere
- You leave without a pipeline and run ads to find people who weren't in that room
- You book another stage hoping this one converts differently. It doesn't.
What the Framework Produces
- The room is pre-qualified before you step on stage
- The same 45 minutes moves the room from curious to committed
- Deposits collected before you walk off
- A 48-hour post-event system closes the ones who didn't buy in the room
- Every borrowed stage becomes a revenue event
"The expert with the mic just had one 45-minute conversation and closed 10 clients. Meanwhile — you're having 10 conversations to close one. The room was the same. The system wasn't."
THE OPA EDITION
FOUR PHASES.
EVERY BORROWED STAGE.
The nine-step Live Conversion Event Framework runs across four deployment phases on a borrowed stage. Each phase handles a different failure point. Together they close the room before you leave it.
PHASE 01 · PRE-EVENT
GET INTO THE RIGHT ROOM — ALREADY POSITIONED
Audience qualification and buyer density assessment before you accept any invite. LinkedIn intelligence and pre-room positioning. You walk in already credible, already expected — not cold.
PHASE 02 · THE TALK
NINE STEPS. perfected. THE ROOM CLOSES ITSELF.
The full nine-step framework built for your specific offer and audience. From Demand Creation through Decision Compression. The offer and the close are designed and scripted. The room commits before you step off.
PHASE 03 · POST-EVENT PIPELINE
THE EVENT DOESN'T END WHEN YOU LEAVE
Three-track follow-up system runs for 48 hours after every event. One track for buyers who committed. One for those who were close. One second-bite track for the ones who disappeared — without a single "just checking in" message.
PHASE 04 · COACHING SUPPORT
EVERY ROOM GETS SHARPER.
A pre-event strategy call before you go on and a remote debrief call after you come off. Real feedback on what landed and what to adjust. The system calibrates with every borrowed stage you step into.
OPA RESULTS · BORROWED STAGES · REAL ROOMS
WHAT THE SYSTEM PRODUCES
WHEN IT'S IN THE ROOM
Not keynote celebrities. Founders who stepped onto a borrowed stage with the framework installed and left with a pipeline.
10
CLIENTS · ONE AFTERNOON · OPA PARTNER MASTERCLASS
"It used to take me 20 one-to-one calls to close 10 clients. I closed the same number in one afternoon inside a partner's masterclass."
Jeremy stepped onto a borrowed stage with no existing relationship to the audience. The framework ran. The room closed.
JEREMY SCOTT — AMAZON WS SALES
3×
REVENUE · 3 YEARS · ZERO AD SPEND · OPA SCALE
"Went from 120 solo appearances to 360 a year with a trained team. Tripled the business in 3 years. Zero Facebook ads."
David started solo — borrowed stages, the framework producing consistently. Once it was working, he built a team around what was already closing. Scale the machine after it runs. Not before.
DAVID ERICKSON — KNIGHTS CYBERSECURITY
$100K+
AVERAGE CLIENT RESULT
45
MINUTES PER EVENT
1
CONVERSATION WITH A ROOM
45 MINUTES · FREE · LEAVE WITH A GAME PLAN
The Guarantee
$100K AT YOUR NEXT
QUALIFIED OPA EVENT.
We will work with you to drive a minimum of $100,000 in new business at your next qualified OPA event.
If you follow the framework completely and don't hit that number, we will refund the difference between what you closed and $100,000 - up to the amount of your investment. Every dollar. No renegotiation.
The promise is possible because the formula is the variable. When the architecture is right, the room closes itself. We have run it enough times to know exactly what happens when it's installed.
Who qualifies: OPA Intensive clients only. Proven offer at $25,000 or higher, already closed one-to-one. Full framework compliance across all four phases required. Does not apply to Toolkit or TalkBuild. If you're not there yet, the strategy session tells you exactly how to get there.
CHOOSE YOUR ENTRY POINT
FOUR WAYS INTO THE
OPA SYSTEM
The framework is the same at every level. The difference is how much of the build and deployment you do yourself — and how much you do with Dawnna.
DIY · DO IT YOURSELF
TALK TOOLKIT
Diagnose what's broken in your conversion talk and fix it yourself with the full LCE Framework. Best for founders who want to understand the architecture and do the work independently.
Entry point — DIY · Book a session to find out if this is your right start
DWY · DONE WITH YOU
TALKBUILD
A finished, stage-ready conversion talk built line by line in private 1:1 sessions with Dawnna. You bring the offer. She builds the architecture. Best for founders who want it done right without doing it solo.
Built with you · Book a session to find out if this is your right start
MOST COMPLETE
FULL SYSTEM · DONE WITH YOU
OPA INTENSIVE
All four phases deployed across multiple borrowed stages over six months of private 1:1 work with Dawnna. Pre-event strategy, talk build, pipeline system, and coaching support — installed and running. Includes the $100K guarantee for qualifying clients.
DFY · DONE FOR YOU
MANAGED OPA
We identify the rooms, negotiate access, and support the close. You show up and deliver the talk. Best for founders who are ready to scale their borrowed-stage presence without managing the logistics.
Invitation only · $25K+ proven offer required
Not sure which level makes sense? The strategy session tells you exactly where you are and which entry point fits.
THE NEXT STEP
45 MINUTES.
LEAVE WITH A PLAN.
Whether we work together or not - you leave knowing exactly where your conversion architecture has gaps, which borrowed stages are worth your time, and what the fastest path to your first OPA revenue event looks like.
FREE · 45 MINUTES · NO PITCH · NO OBLIGATION
WHO THIS IS FOR
Established founders already being invited onto borrowed stages - or actively pursuing them - with a proven offer already closing one-to-one. If you don't yet have a proven offer or haven't been in a live room with your ideal clients, start there. Not sure where you fall? Book the session. That's exactly what it's for.
FREE · 45 MINUTES · NO PITCH · NO OBLIGATION
© 2026 Selling Certainty. All Rights Reserved.
*Results shown are from actual clients of Selling Certainty who followed the Live Conversion Event Framework completely. Individual results will vary.