SELLING CERTAINTY
OWN INTENSIVE · SELLING CERTAINTY
A completely engineered owned revenue event - strategy, speakers, conversion architecture, and post-event pipeline. Five phases. Six months. Private 1:1. Slack as your primary channel throughout.
$25K-$50K
INVESTMENT RANGE
20 CALLS
INCLUDED
6 MONTHS
ENGAGEMENT
PRIVATE 1:1
FORMAT
Slack is your primary channel — not just for questions but for everything. Documents, links, videos, quick calls, dropping off work, getting feedback. Most of the real work between formal calls happens there. Every call is recorded. Everything built is specific to your event, your offer, and your buyers.
After enrollment you receive access to your Slack channel, your intake form, and your booking link.
The intake covers your offer, ideal client, revenue target, and existing event plans.
Fill it out before your first call — the more specific you are, the faster Phase A moves.
Most clients have their first call within the first week.
You have 20 calls over 6 months — booked through the booking link as the engagement moves through the five phases.
Between calls, Slack is where the work lives. Drop documents, share venue options, ask questions, get short videos and links.
All call recordings are immediately available.
Phase A sets the revenue target and event strategy before anything is booked.
Phase B advises on location and logistics for conversion. Phase C designs the speaker strategy.
Phase D installs the full conversion architecture and conversion talk.
Phase E builds the post-event pipeline.
The engagement covers the full event lifecycle — not just the talk.
Standard gives you the full five-phase system with scheduled calls and Slack.
Virtual VIP adds a 2-day kickstart to fill foundation gaps fast and get the build started immediately.
In-Person VIP adds:
A 2-day in-person retreat
and
Special calendar access that lets you jump on calls multiple times a week at the start — transitioning naturally to Slack and text as work progresses.
All five phases of the OWN lifecycle deploy at every tier. What changes is how you start the engagement and how close you get to Dawnna throughout the 6 months.
6 Months · 20 Calls · Standard Slack
6 Months · 20 Calls · Priority Access + Kickstart
6 Months · 20 Calls · In-Person Retreat + Special Access
"Before working with Dawnna, I was optimizing for engagement. Now I engineer for revenue. I closed $1.3M during one 3-day event."
"Went from 120 solo appearances to 360 a year with a trained team. Tripled the business in 3 years. Zero Facebook ads."
We will work with you to drive a minimum of $100,000 in new business at your next qualified event. If you follow the framework completely and don't hit that number, we refund the difference between what you closed and $100,000 — up to the amount of your investment.
This isn't a stunt. It's how we hold ourselves accountable to the same standard we hold you to.
Qualifier for the promise: Proven offer at $25,000 or higher, already closed one-to-one. Full framework compliance required. Results will vary based on offer, audience, and implementation.
Whether we work together or not - you leave knowing exactly where your conversion architecture has gaps and what the fastest path to your first revenue event looks like.
Free · 45 minutes · No pitch · No obligation
SELLING CERTAINTY · SELLINGCERTAINTY.NET