Selling Certainty
Talk Toolkit · Selling Certainty
Most founders leaving rooms without pipeline aren't bad speakers. They have a conversion architecture problem. The Talk Toolkit identifies exactly what's broken in your talk — and gives you the specific fix for every gap.
Self-directed or done with Dawnna. Three tiers. Every dollar credits toward the Talk Build.
$2,500–$5,000
Investment Range
SKOOL Portal
Your Hub
Lifetime
Video Access
Credits Forward
Toward Talk Build
Your Experience
The Toolkit lives in a private SKOOL portal. Everything is there — videos, workbooks, templates, and supplemental content that gets added over time. You don't get a folder of files. You get a portal built to support your progress.
The Map
Self-Directed. Your Pace. No Check-Ins.
You get access to the full SKOOL portal the moment you enroll.
Nine framework videos.
Self-scoring assessment.
Gap identification guide.
Fix-it framework for all 9 steps.
Stage qualification checklist.
OTO design principles. Workbook.
Go through it in a weekend or stretch it over a month.
Your timeline, your pace.
The Mirror
Dawnna Audits Your Actual Talk.
After you complete the framework, you submit your talk via Google Drive.
Dawnna audits it against every one of the 9 LCE Framework steps — every gap named, every fix specified, in priority order.
You get the audit back as a written document and a personal video from Dawnna walking you through every finding.
Then you get on a 60-minute Zoom call together to review it all and design your OTO.
The Fix
The OTO Gets Installed Into The Talk.
Everything in The Mirror, plus a second 60-minute Zoom call dedicated entirely to installing your OTO into the talk and scripting your decision compression sequence.
This isn't more feedback.
It's customization.
Custom deliverables are rewritten until they are specific to your offer, your voice, and your audience — up to three times, no additional charge.
All Tiers
Lifetime Videos. Six-Month Activation Window.
Framework videos and workbooks are yours for life.
Custom deliverables for The Mirror and The Fix must be activated within 6 months of purchase.
Every Zoom call is recorded — the recording is yours.
Deliverables are rewritten until they feel specific to you, not generic to the framework.
Three Tiers
Each tier builds on the last. The diagnosis gets sharper, the support gets more hands-on, and every dollar credits forward toward the Talk Build.
Tier 1
The Map
Self-Directed · No Human Touch
What You Experience
Tier 2 · Most Popular
The Mirror
Everything in The Map + Dawnna's Audit + 1 Zoom Call
What You Experience
Tier 3
The Fix
Everything in The Mirror + OTO Installation + 2nd Zoom Call
What You Experience
The Credit
Up to the full value of your Toolkit investment applies directly toward the Talk Build. The Toolkit is the diagnosis. The Build is where the finished talk gets built. Most clients move from Toolkit to Build within 90 days.
Next Step
Whether we work together or not — you leave knowing exactly where your conversion architecture has gaps and what the fastest path to your first revenue event looks like.
Free · 45 minutes · No pitch · No obligation
Selling Certainty · sellingcertainty.net