ADVISORY FOR EXPERTS WHO OWN THE BUSINESS
STOP BEING THE
BEST KEPT SECRET
When you should be the obvious choice.
You have the profession. You have the purpose.
And still, it feels like you're playing a losing
game of hide-n-seek with your ideal client.
It's not you.
Already know why you're here?
WHY THE LAST THING YOU TRIED Didn't work.
You bought the $297 seat in a big room. You heard the big promises and the high-ticket offer. You felt like you didn’t have any other choices. You had to do something.
A year later the $50K check cleared, the workbook’s in a drawer somewhere, you never log in to the Slack or Skool group, the coach still doesn’t know your name, and you’re exactly as much of a secret as the day you signed.
You built a way to sell your brilliance. You never built a way for sales to be predictable. And nobody in that room ever noticed.
And you decided it was you. Or the algorithm. Or the season. Or Mercury doing whatever the fuck Mercury does.
It wasn’t.
They stuck you in the middle. They can’t afford not to.
They required you to stay generic… like everyone else.
You don’t have to.
THE PEOPLE WHO NEED YOUR WORKSHOULDN’T HAVE TO GET LUCKY TO FIND YOU.
When someone asks who they should call, your name is the answer. Not a maybe. Not “have you heard of.” The answer.
The right buyer is looking for you before you know they’re looking. Your expertise gets requested instead of explained. Your ideas show up in rooms you haven’t walked into yet.
You open the calendar and know where the next conversations are coming from. You can call the revenue number three months out and know exactly what has to happen to hit it. Not hope. Know.
And then the part nobody puts on the vision board: you take the trip. You spend a week with the people you love and don’t check whether the whole thing fell over while you were gone.
You want a business you can trust — so you can go build the rest of what you’re here to do.
WHEN YOU CALL, YOU GET ME.
Tears streamed down her cheeks as she charged $25K on her credit card out of sheer frustration.
The flashy coach weaponized the “confuse and overwhelm” tactic to drive the kind of frustration in people that makes them feel like they have no choice.
It stopped me in my tracks.
I spent years with major corporations as an Enterprise Project Manager and Six Sigma Master Black Belt — certified by Dr. Mikel Harry, who co-created Six Sigma. That’s a long title for a short job: find where the revenue leaks and stop it.
But my purpose was bigger than making big companies bigger. I wanted to work with experts who own the business: attorneys, consultants, advisors, contractors, executives, speakers. They have a purpose and use their expertise to step into that purpose. The profession varies. The person doesn’t.
If that’s you — you’ve built something that works. You know it is not just about the work or the money. And you’re done being the best-kept secret.
This is why I put my eyes on your actual business. Not your funnel. Your business.
That’s why when you call, you get me. Not routed to a coach, not handed off once the contract’s signed — I’m the one with eyes on your numbers, for as long as we work together. I know whose kid just started college and whose case just settled. Ten years from now you’ll still have my number, and you’ll still use it.
What I don’t do: hand you ten easy steps, or become the thing you can’t run without. If that’s what you’re looking for, this isn’t your best move — better you know that now than six months into something that was never going to fit.
SINCE 2009 · 42 ENTERPRISES · 250,000+ PROFESSIONALS · 22 INDUSTRIES · 15 COUNTRIES · 2 BOOKS IN 28 COUNTRIES
Microsoft · Starbucks · American Airlines · Discover · Merck
Business performance advisor · Six Sigma Master Black Belt, earned through Mikel Harry and The Six Sigma Academy in 2002
Selling Certainty is private business advisory for experts who own the business. You’re not paying for access to a library and hoping someone answers your question. It is led by one person — me — who puts eyes on your actual numbers, your actual buyers, and the decision you keep circling, and tells you the thing the last coach wouldn’t.
Lisa Marsden
From a $20 book to a $50K offer.
Lisa’s plan was to sell twenty copies of her $20 book. I asked what her readers actually wanted. It wasn’t the book — it was help finishing their own.
Same expertise. Different offer. Ten buyers paid $5,000 for her completion program. $50,000 in six weeks.
Individual client results from prior work with Dawnna; outcomes vary.
THEY BROUGHT REAL EXPERTISE. WE HELPED MAKE IT EASIER FOR THE MARKET TO RECOGNIZE—AND BUY.
Attorneys, contractors, executives, advisors, and speakers. Real people. Real work. Results that changed when the business decision changed.
GREG OFFNER
FROM BUSINESS DREAM TO DREAM BUSINESS
Greg wanted a business on the stage. Dawnna helped him turn his sales, customer service, and piano experience into an offer buyers wanted. Within three months, he was closing $10,000 engagements — after being told he'd have to work for free. Seven years into his business, he delivered to 5,000 people at AORN.
Individual client results from prior work with Dawnna; outcomes vary.
TRACY WILLIAMS
CEO / Executive Coach
Tracy turned her expertise into a corporate facilitation and executive communications advisory business—moving from full-time employee to CEO.
MICHAEL FAULCONER
CEO, All Star Tradeworks
Turned residential plumbing services into a trades network.
RENITA JOYCE SMITH
Executive Coach
From project manager to Executive Leadership Coach and CEO.
GEOFF RAMM
Celebrity Service
Moved from marketing obscurity to in-demand Celebrity Service Expert.
JOHN RAMSTEAD
Leadership and Board Advisory
Sits on boards that used to just take his calls.
DR RHONDA T ALEXANDER
Organizational Strategist
From helping others write books to a highly successful not-for-profit that helps children learn to read.
BRIAN ROLLO
Leadership Coach
Turned one keynote into a recurring corporate contract.
IMANI GREENE
CEO, Aamplify Media
Turned media buying into a data-driven market advantage.
DIONNIE WYNTER
A NEW WAY TO SERVE. OVER $1.3M AT HER OWN MASTERMIND.
Dionnie was an immigration lawyer who knew she wanted to do more.
In 2018, she attended a mastermind led by Dawnna and discovered a new way to put her expertise to work. She moved quickly, modeling a new part of her business after Dawnna’s and expanding how she served the immigration field.
In 2023, Dionnie drove over $1.3 million at her own three-day mastermind.
Individual client results from prior work with Dawnna; outcomes vary.
CHOOSE YOURS.
The BLAQFYRE Intensive
You already know. Three days in the Smoky Mountains. Your real numbers, your real direction, your first move made before you fly home.
December 8–10
The Fit Call
You’re close. Speak with Dawnna — thirty minutes about your business, your numbers, and whether this is the right room for where you’re headed.
Free · 30 minutes
Take the Quiz
You’re not sure it’s you. Find out which part of your business is actually costing you revenue, and what to look at first.
Under 5 minutes
Three Days to Disconnect.
One Year to Deliver.
Spend three days working directly with Dawnna and exchanging ideas with accomplished business owners.
Get clear on the clients you want more of, the work you want to do for them, and your plan of attack for bringing them in.
Come with the business you have—and the bigger impact you know it could make.
Leave with your next year already started —and people you can turn to.
THE FIT CALL
Laria knew her purpose cold: keep accomplished women from being sidelined by hormonal change. The marketing company she hired put her in front of executive women… just like she asked.
And she failed. Not once or twice. But every time she presented.
During our Fit Call, I asked one question: “So you only want to work with large companies led by women CEOs who are comfortable talking about hormonal health on a Tuesday? Is that really your ideal client?”
She went quiet. “Uh… no.”
By the end of the call she stopped asking executive women to admit they needed help, and started showing leaders what the problem was already costing them.
It is not marketing’s job to challenge the CEO’s direction.
It is theirs to execute.
So if your direction is off the tiniest bit, you swing for the fairway and end up in the parking lot.
Which part of your business
is costing you revenue?
Answer a few questions about how your business actually runs. You’ll see where it may be leaking revenue—and what to look at first.
Free • under 5 minutesYOU KNOW YOUR PURPOSE AND YOUR PROFESSION.
BUILD THE PIPELINE THAT SUPPORTS BOTH.
More of the work you believe in.
More of the clients you can help.
A clear plan to bring them together.
You can keep doing what you’re doing. Some months it’ll even look like it’s working.
But “I wish I’d known about you before I signed that $50K agreement” is a sentence I hear too often to ignore. Don’t be the next person who says it to me a year from now.