SELLING CERTAINTY → OWN · YOUR OWN PLATFORM
OWN · YOUR OWN PLATFORM
You Built
the Room.
Now Close It.
You did everything right. You built the audience. You filled the room with exactly the right people. They had an amazing time, told you it changed their life, and left without buying anything.
The problem is not your audience. Not your offer. Not your energy in the room.
You optimized your event for an experience - not a revenue event.
The OWN framework re-engineers what you already have. Same room. Same audience. Same you. Different architecture. Different result.
45 MINUTES · FREE · LEAVE WITH A GAME PLAN
What's Broken on Your Own Platform
Engineered for Engagement.
Not Revenue.
Someone told you that the purpose of your event was to deliver value, build trust, and let the sales happen naturally. So you did that. You built something genuinely good. People walked out inspired. Your next event sold out on the announcement alone.
And you are still leaving most of the money in the room.
The difference between an engagement event and a revenue event is not the quality of the content or the energy in the room. It is the architecture that runs underneath it. You already have the audience. You are just not running the sequence that closes them.
THE DIFFERENCE THE FRAMEWORK MAKES
Same Event. Different Architecture.
Different Revenue.
WHAT'S HAPPENING NOW
- You run a great event - they rave about it and leave without buying
- You make an offer - it feels pitchy, the room gets quiet, you pull back
- You optimize for satisfaction scores instead of revenue
- The event calendar grows. The revenue doesn't.
- You run ads between events to fill the pipeline gap
WHAT THE FRAMEWORK PRODUCES
- The event delivers real value and converts in the same session
- The offer lands naturally - the room is primed before you ever make the ask
- Multiple tiers close at the same event
- The 48-hour pipeline closes the people who didn't buy in the room
- Every event you run becomes a revenue event - not a relationship investment
"Before working with Dawnna, I was optimizing for engagement. Now I engineer for revenue. I closed $1.3M during one 3-day event."
DIONNIE WYNTER - WYNTERLAW.COM
The Live Conversion Event Framework · OWN Edition
Five Phases.
Every Event.
The OWN Intensive covers the full event lifecycle — not just the conversion talk. Five phases build everything from your revenue target and event strategy through the post-event pipeline. Each phase handles a different failure point.
Phase A · Pre-Event Strategy
Revenue Target Before Anything Is Booked
The revenue target is set first. Then the event is designed around it — not the other way around. Nothing gets booked until the strategy is locked.
Phase B · Location and Logistics
Conversion-Focused Decisions Throughout
Room layout, break timing, seating, and registration flow — all advised with conversion in mind. Every environmental decision that touches a buyer's state is a revenue decision.
Phase C · Speaker Strategy
Every Speaker Serves One Conversion Function
Speaker selection, sequencing, and briefing designed around the conversion arc. No speaker resolves tension you need to close. Speaker selection is a revenue decision.
Phase D · Conversion Architecture + Talk
Nine Steps. Tiered Offer Stack. Room Closes Itself.
The full nine-step conversion talk built for your event format and audience. Tiered offer stack designed — three price points, three access levels. The offer and the close are woven into the content. The room commits without you breaking the energy to pitch.
Phase E · Post-Event Pipeline
The Event Closes for 48 Hours After the Last Session Ends
Three-track follow-up system deployed immediately after your event. For buyers who committed, for those who were close, and for the ones who said they'd think about it. The post-event window is where most OWN event revenue gets left. This is where you collect it.
OWN Results · Your Room · Your Audience · Your Revenue
What the System Produces
When Installed
$1.3M
Single 3-Day Event · OWN
“Before working with Dawnna, I was optimizing for engagement. Now I engineer for revenue. I closed $1.3M during one 3-day event.”
Dionnie had the audience, the event, the trust. What she didn't have was the architecture that converts a room she already owned. Same audience. Same three days. Different sequence.
Dionnie Wynter — WynterLaw.com
$1.3M
Single OWN Event
3
Days · One Event
$100K+
Average Client Result
45 Minutes · Free · Leave With a Game Plan
THE GUARANTEE
$100K at Your Next
Qualified Event.
We will work with you to drive a minimum of $100,000 in new business at your next qualified OWN event.
If you follow the framework completely and don't hit that number, we will refund the difference between what you closed and $100,000 - up to the amount of your investment. Every dollar. No renegotiation.
The promise is possible because the formula is the variable. Dionnie's $1.3M isn't an outlier. It's what happens when all five phases are in place.
Who qualifies: OWN Intensive clients only. Proven offer at $25,000 or higher, already closed one-to-one. You must have an existing audience and run your own events. Full framework compliance across all five phases required. Does not apply to Toolkit or TalkBuild. Strategy session confirms whether you qualify.
CHOOSE YOUR ENTRY POINT
Four Ways Into the
OWN System
The framework is the same at every level. The difference is how much of the build and deployment you do yourself — and how much you do with Dawnna.
DIY · DO IT YOURSELF
TALK TOOLKIT
Diagnose what's broken in your event conversion architecture and fix it yourself with the full LCE Framework. Best for founders who want to understand the system and do the work independently.
Entry point — DIY · Book a session to find out if this is your right start
DWY · DONE WITH YOU
TALKBUILD
Your finished, event-ready conversion sequence built in private 1:1 sessions with Dawnna. You don't design the close alone. You build it together. Best for founders who want the architecture done right without doing it solo.
Built with you · Book a session to find out if this is your right start
MOST COMPLETE
FULL SYSTEM · DONE WITH YOU
OWN INTENSIVE
All five phases deployed across your events over six months of private 1:1 work with Dawnna. Event architecture, conversion sequence, tiered monetization, and post-event pipeline — installed and running. Includes the $100K guarantee for qualifying clients.
DFY · DONE FOR YOU
MANAGED OWN
Our team designs and deploys the conversion architecture for your events. You focus on delivering the content. We engineer the close. Best for founders who want the full system running without managing the build themselves.
Invitation only · $25K+ proven offer required
Not sure which level makes sense? The strategy session tells you exactly where you are and which entry point fits.
THE NEXT STEP
Leave With a
Game Plan.
Whether we work together or not - you leave knowing exactly where your event architecture is leaking revenue, which changes will move the number fastest, and what the fastest path to your first OWN revenue event looks like.
FREE · 45 MINUTES · NO PITCH · NO OBLIGATION
WHO THIS IS FOR
Established founders who already run their own events - workshops, masterclasses, summits, retreats - with an audience that shows up and a proven offer already closing one-to-one. If you're still building the event or the offer, start there. Not sure where you fall? Book the session. That's exactly what the call is designed to figure out.
FREE · 45 MINUTES · NO PITCH · NO OBLIGATION
© 2026 Selling Certainty. All Rights Reserved.
*Results shown are from actual clients of Selling Certainty who followed the Live Conversion Event Framework completely. Individual results will vary.